The consumers are demanding more sustainable packaging. The trend started with food products, but it has already reached the universe of cosmetics. And what a challenge that is! Because hygiene and beauty products have, due to their nature, very high standards.
High barrier without aluminum
In Eniter, we have created a 100%-recyclable proposal, specially indicated for the cosmetic sector. It is a single material with a barrier similar to aluminum. We have created a solution, which consists in joining up to three polypropylene layers. With them, we have managed to obtain a high protection barrier that offers almost the same properties which are usually expected from aluminum. This way, we obtain excellent preservation for the most demanding products, without losing the printing external aesthetics and, of course, offering a totally recyclable alternative.
The advantage of not using aluminum
There is a growing awareness in this market of the need to use single-material packages, because they are much easier to recycle. However, the number of people who know that we must avoid the use of laminated aluminum is larger. This metal, which has a lot of advantages due to its recyclability when used in cans or in other type of package, becomes a problem when embedded in the classic complex packages. Once the aluminum has joined a plastic material, it is practically impossible to use it again.
Prestige related to metal or to responsibility?
There are people who still demand the use of aluminum in the cosmetic sector. They claim that the metallic looks are associated with prestige, with the product’s quality. However, the perception of consumers has greatly changed in the past years—especially during the Covid-19 crisis—and the most eco-friendly options are growing in popularity.
